The Impact of Branding: Cracker Barrel Loses Nearly $100 Million in Market Value After Logo Change
Table of Contents 1. Introduction Branding holds the power to build empires or break them in a single moment. The phrase “Cracker Barrel Loses” has dominated recent headlines, highlighting a dramatic illustration of this truth. In August 2025, the beloved Southern hospitality restaurant chain, Cracker Barrel, experienced a sudden plunge in its stock price—destroying nearly […]